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DIRECT MAIL POSTCARDS... YOUR MINI BILLBOARD


One of the cheapest ways to do direct mail marketing is to use direct mail postcards. Direct mail postcards are like mini billboards! You want to get receiver’s attention right away so they will act on the postcard. Be sure you always include as much contact information as you can, remembering that not everyone is online. Some do […] Read more...


Direct Mail v Junk Mail: The NHS Care Data Project


You may have heard a few months ago about the controversy with the NHS’s Care Data project. We were intrigued to read about it, not just from the point of view of how secure our own personal information will be once the project is live, but from the approach the NHS took to informing the likes of […] Read more...


Characteristics of a Quality Logo


A logo is basically defined as a small graphic or picture that is associated with a brand or a company. However, it is more than just a simple collection of pixels or a mixture of ink; it is a graphic representation of the services and the products a company provides, an identification card stating everything […] Read more...


The Different Graphic File Formats


There are many different graphic file formats that you can use to save images on your personal computer. These include: TIFF, JPEG, GIF, PNG, TARGA, and ICO. Each of these formats has its own pros and cons, and one is not necessarily better than the others. Instead, they each have their own situations that they […] Read more...


TRANSITION TIME FOR SHEETFED: AVOID THE OBSTACLES AS CTP BECKONS


By Dwight Zilinskas Computer-to-plate has been part of the printing lexicon for well over five years, but for many sheetfed printers, CTP is more a concept than reality. Web printers dominate CTP usage with fully half already utilizing the technology, while only one-tenth of domestic sheetfed, four-up commercial printers have made the switch, according to […] Read more...



THE FONT OF ADVICE


Business printing is usually clear and concise as companies seek to get their message across using a variety of printed media – business cards, newsletters, marketing brochures, proposals, white papers, adverts and the list is endless.  While clear and concise language is great for quickly getting the written message across, the design and appearance of […] Read more...

TAGS: marketing


THE BASICS OF PANTONE


Pantone is a color matching system that was created so that colors can remain consistent no matter what medium is being used to view them. Color is interesting in the fact that it is highly subjective; what one person views as yellow, another may view as orange for example. Now, with the many different types […] Read more...


Saying Thank You by Direct Mail


As an important part of the marketing mix, Direct Mail is usually considered to be about selling.  But what about turning things on their head and using it to say “thank you” instead. One of New Zealand’s biggest companies, Telecom (renamed since to Spark), decided to do this with absolutely stunning results. Telecom had thousands of […] Read more...


The Elements of A Well-Designed Brochure


In many cases your brochure will be the first impression you make on a potential customer or client, so it is important that yours be well-designed. It plays a vital role in attracting more potential clients. The following elements are part of any well-made brochure: originality, design, images, color, and page bleed.   The originality […] Read more...


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