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CATEGORY ARCHIVES


DIRECT MAIL POSTCARDS... YOUR MINI BILLBOARD


One of the cheapest ways to do direct mail marketing is to use direct mail postcards. Direct mail postcards are like mini billboards! You want to get receiver’s attention right away so they will act on the postcard. Be sure you always include as much contact information as you can, remembering that not everyone is online. Some do […] Read more...


Direct Mail v Junk Mail: The NHS Care Data Project


You may have heard a few months ago about the controversy with the NHS’s Care Data project. We were intrigued to read about it, not just from the point of view of how secure our own personal information will be once the project is live, but from the approach the NHS took to informing the likes of […] Read more...


Saying Thank You by Direct Mail


As an important part of the marketing mix, Direct Mail is usually considered to be about selling.  But what about turning things on their head and using it to say “thank you” instead. One of New Zealand’s biggest companies, Telecom (renamed since to Spark), decided to do this with absolutely stunning results. Telecom had thousands of […] Read more...


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