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CATEGORY ARCHIVES


Characteristics of a Quality Logo


A logo is basically defined as a small graphic or picture that is associated with a brand or a company. However, it is more than just a simple collection of pixels or a mixture of ink; it is a graphic representation of the services and the products a company provides, an identification card stating everything […] Read more...


The Different Graphic File Formats


There are many different graphic file formats that you can use to save images on your personal computer. These include: TIFF, JPEG, GIF, PNG, TARGA, and ICO. Each of these formats has its own pros and cons, and one is not necessarily better than the others. Instead, they each have their own situations that they […] Read more...


TRANSITION TIME FOR SHEETFED: AVOID THE OBSTACLES AS CTP BECKONS


By Dwight Zilinskas Computer-to-plate has been part of the printing lexicon for well over five years, but for many sheetfed printers, CTP is more a concept than reality. Web printers dominate CTP usage with fully half already utilizing the technology, while only one-tenth of domestic sheetfed, four-up commercial printers have made the switch, according to […] Read more...



THE BASICS OF PANTONE


Pantone is a color matching system that was created so that colors can remain consistent no matter what medium is being used to view them. Color is interesting in the fact that it is highly subjective; what one person views as yellow, another may view as orange for example. Now, with the many different types […] Read more...


Post Card Marketing – 10 Tips To Ensure Success


Post card marketing is one of the most underutilized forms of creating product and service awareness. If used effectively, post card marketing has the potential of attracting new customers as well as renewing relationships with previous customers. What you ought to know is that post cards are regarded as a simple and low cost sales […] Read more...

TAGS: marketing, marketing campaign, marketing services, online marketing, post card, post card marketing, successful marketing


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